Go West!
A new product from day one with a new brand, logo, guide and format. One holiday guide where originally there had been 3. We came up with the title and straplines and also the groundbreaking design format. The idea of incorporating personal testimonials and stories from local people in the editorial has been very successful. Unlike many other guides Go West! is bright, colourful, very informative and thorough whilst keeping a sense of informality and distinctiveness. The guide was awarded the Mirror Group Newspapers and the British Resorts Association award for best guide in 2004 - the best in Britain.
The guide continues to go from strength to strength with an ever increasing variety of organisations and attractions opting to associate with it and adopt the brand.
We take and commission the photography, write copy and run the advertising logistics and print for both English and French versions. The French version has also won acclaim and awards.
